About Us

Exotel is the emerging market’s leading full stack customer engagement platform and business-focused virtual telecom operator. Incorporated in 2011, Exotel’s cloud-based product suite powers 50 million daily engagements across voice, video and messaging channels. Exotel powers unified customer engagement to over 6000 companies in 60+ countries, including India, SE Asia, the Middle East, and Africa. 

Today, some of the fastest-growing companies in the emerging markets (Ola, Swiggy, Flipkart, GoJek, Byju’s, Urban Company, HDFC Bank, Zomato, Oyo, etc.) manage their customer engagement with Exotel’s suite of a communication APIs, Ameyo’s omnichannel contact centre (merger), and Cogno AI‘s conversational AI platform (acquisition) over the cloud. They’re a $100 million Series D funded company with $60 million in ARR.

About the role?

We are seeking a Strategic Product Marketing Manager who will be integral in crafting positioning, messaging, and competitive differentiation for Exotel’s Contact Centre Solutions, Communication Platforms, and Conversational AI portfolios. This individual will be adept at converting market inputs, customer insights, and competitive intelligence into strategies that propel revenue generation across multiple product lines. 

Collaborating with Sales, Product, Technology and CX teams, the candidate will be instrumental in designing, implementing, and executing robust Go-To-Market (GTM) strategies centered around distinct digital transformation scenarios.

What do we want?

Product Launch Execution

• Lead and execute product launch campaigns, ensuring readiness and alignment with overall business objectives.

• Develop and refine Go-To-Market (GTM) plans, optimizing the product’s positioning in the market.

Product Positioning and Messaging:

• Develop and execute decisive, competitive, and relevant portfolio and product positioning during launches and throughout product lifecycles.

• Transform market insights, customer intents, and competitive intel into differentiated value propositions.

• Create compelling use cases and narratives linking customer challenges and opportunities to our product solutions.

Competitive Analysis:

• Conduct comprehensive competitive analysis to inform strategic planning and positioning.

• Formulate strategies to exploit competitors’ weaknesses and counter their strengths.

Customer Insights & Feedback:

• Utilize customer insights to enhance product features, improve user experience and increase customer satisfaction.

• Conduct A/B testing and collect feedback to refine and validate messaging.

Thought Leadership:

• Create compelling white papers that showcase our thought leadership and expertise in the industry.

• Collaborate with influencers and industry experts to develop point-of-view (POV) documents that resonate with our target audience.

• Identify and secure opportunities to speak at webinars, conferences, and other industry forums to build strong relationships with the audience by providing valuable content, engaging in discussions.

Sales Enablement:

• Equip the sales team with comprehensive sales enablement materials including playbooks, battle cards, demos, and pitch decks.

• Collaborate with sales to gather insights, refine strategies, and optimize performance.

Event Messaging and Collateral:

• Develop compelling and cohesive messaging for events that aligns with the overall brand narrative and event objectives.

• Collaborate with cross-functional teams to ensure consistency and effectiveness of event messages across various platforms and touchpoints.

• Measure the impact of event messaging, gather feedback, and optimize for enhanced audience engagement in future events.

• Create event collateral like brochures, infographics, decks

Content and Campaign:

• Research and develop comprehensive whitepapers that provide detailed insights, analyses, and solutions to industry-specific challenges and opportunities.

• Work closely with the digital marketing team to develop and execute upsell and cross-sell campaigns, leveraging data analytics, customer segmentation, and personalized marketing techniques.

• Measure and analyze campaign effectiveness, optimizing strategies to enhance customer lifetime value and ROI.

Website Messaging:

• Refine and optimize product messaging on web pages to ensure clarity, engagement, and conversion.

• Implement A/B testing, analyze user behavior, and gather feedback to continually enhance the messaging for effectiveness and resonance with the target audience.

• Work on strategies to increase page engagement, ensuring content relevancy, visual appeal, and intuitive navigation to keep the audience engaged and drive conversions.

• Collaborate with the content and design teams to develop compelling, informative, and engaging content.

• Develop and optimize call-to-actions and user journeys to increase demo trial sign-ups.

What do we look for?

• Experience: 6-10 years in strategic product marketing (B2B SaaS), preferably in the CCaaS, CPaaS, and CAIP domains

• MBA preferred.

• Exceptional communication and storytelling abilities.

• Robust analytical and strategic thinking capabilities.

• Proficiency in synthesizing complex market inputs into actionable strategies.

• Stakeholder management